Brazil: most popular health & beauty brands 2021

Published by Statista Research Department, Aug 7, 2023
In 2021, Colgate was by far the leading health and beauty brand in Brazil with 264 million Consumer Reach Points (CRPs), followed by Sorriso with 162 million CRPs. In that year, Colgate was also among the most popular FMCG brands in Latin America, alongside brands such as Bimbo, Maggi, Pepsi, and Coca-Cola.

Leading health and beauty brands in Brazil in 2021 (in million Consumer Reach Points)

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Release date

May 2022

Region

Brazil

Survey time period

November 2019 to October 2021

Special properties

Consumer Reach Points (CRPs)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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