According to a study from May 2019, seven percent of responding U.S. adults said that they would be more likely to purchase a product after seeing a same-sex couple in an ad. At the same time 18 percent said they would be less likely to purchase a product for which an ad featured a same-sex couple. For nearly half o f the respondents that did not matter.
Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019
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YouGov. (June 6, 2019). Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov. "Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019." Chart. June 6, 2019. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov. (2019). Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov. "Effect of Seeing Same-sex Couples in Advertising on Purchase Decision of Adults in The United States as of May 2019." Statista, Statista Inc., 6 Jun 2019, https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov, Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019 Statista, https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/ (last visited September 19, 2024)
Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019 [Graph], YouGov, June 6, 2019. [Online]. Available: https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
