Impact of same-sex couples in ads on purchase decision in the U.S. 2019
According to a study from May 2019, seven percent of responding U.S. adults said that they would be more likely to purchase a product after seeing a same-sex couple in an ad. At the same time 18 percent said they would be less likely to purchase a product for which an ad featured a same-sex couple. For nearly half o f the respondents that did not matter.
