Xiaomi smartphone shipment volume India from Q1 2019-Q3 2020

After a lull in the second quarter of 2020 due to the coronavirus (COVID-19) lockdown, there was a rise in the shipment volume of Xiaomi smartphones in the third quarter of 2020. Over 13.1 million smartphones were shipped to India that quarter, making it the most successful one in terms of unit shipment.

Xiaomi’s success in India

From the moment Xiaomi launched in 2010, it has never looked back. Since 2016, the annual revenue for the smartphone manufacturer had grown exponentially. India has been no different in this regard. The first Xiaomi smartphone in India was launched in July 2014. Within two years, it gained a considerable market share. This trend has continued making it one of the leading smartphone market players in the country. Understanding the country’s requirement, relocating supply chains within India and investing in the domestic distribution network and research and development were some reasons for this success.

Segmentation and variation

Xiaomi sells its phones under the Mi brand which are priced above 20,000 Indian rupees. To serve the below 20,000 Indian rupees segment, where the major chunk of the market lies, it promoted its sub-brand Redmi. Furthermore, the top five smartphones sold in the country belonged to Xiaomi Redmi. After its triumph with smartphones, the Chinese company also forayed into the wearables segment, in which it has also found considerable success in this segment as well.