According to a survey in the UK in 2020, when asked which user consent and preference management systems their marketing organization already had in place, 63 percent of all respondents stated 'e-mail'. This was followed by websites and social media platforms. Only a quarter of all respondents had their customer preference policy integrated with postal communication.
Which of the following channels/platforms does your current consent/preference management set-up integrate with?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
DMA. (November 5, 2020). Which of the following channels/platforms does your current consent/preference management set-up integrate with? [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA. "Which of the following channels/platforms does your current consent/preference management set-up integrate with? ." Chart. November 5, 2020. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA. (2020). Which of the following channels/platforms does your current consent/preference management set-up integrate with? . Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA. "Which of The following Channels/Platforms Does Your Current Consent/Preference Management Set-up Integrate With? ." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA, Which of the following channels/platforms does your current consent/preference management set-up integrate with? Statista, https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/ (last visited May 29, 2022)
