According to a survey in the UK in 2020, when asked which user consent and preference management systems their marketing organization already had in place, 63 percent of all respondents stated 'e-mail'. This was followed by websites and social media platforms. Only a quarter of all respondents had their customer preference policy integrated with postal communication.
Which of the following channels/platforms does your current consent/preference management set-up integrate with?
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DMA. (November 5, 2020). Which of the following channels/platforms does your current consent/preference management set-up integrate with? [Graph]. In Statista. Retrieved March 01, 2021, from https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA. "Which of the following channels/platforms does your current consent/preference management set-up integrate with? ." Chart. November 5, 2020. Statista. Accessed March 01, 2021. https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA. (2020). Which of the following channels/platforms does your current consent/preference management set-up integrate with? . Statista. Statista Inc.. Accessed: March 01, 2021. https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA. "Which of The following Channels/Platforms Does Your Current Consent/Preference Management Set-up Integrate With? ." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/
DMA, Which of the following channels/platforms does your current consent/preference management set-up integrate with? Statista, https://www.statista.com/statistics/1185727/consent-management-systems-marketing-uk/ (last visited March 01, 2021)