UK: personal data gathering awareness raise motivations among users 2023

Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023

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Source

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Release date

April 2023

Region

United Kingdom

Survey time period

February 24 to 27, 2023

Number of respondents

1,210 respondents

Age group

16 years and older

Special properties

nationally representative

Supplementary notes

The original question was phrased by the source as follows: "You strongly or somewhat agreed that you have become more aware of how your personal information might be gathered and used by advertisers in the past three years. What has made you become more privacy conscious during that time? (Tick all that apply) *respondents who strongly or somewhat agreed with the statement 'I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."

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