A February 2023 survey in the United Kingdom (UK) found that around four in ten respondents became more aware of their personal data collection after seeing ads tracking them online. Another 31 percent said they developed a better understanding of the matter after significant data breaches. Stories from friends and family impressed about 30 percent of the respondents and motivated them to become more aware of how companies handle their data.
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Online privacy in the United Kingdom (UK)
Overview
5
- Basic Statistic Biggest data breaches in the UK 2024, by impact
- Basic Statistic UK number of breached data points in Q1 2020-Q4 2023
- Basic Statistic GDPR awareness level in selected European markets 2018-2022
- Basic Statistic UK largest fines issued for violations of GDPR 2023
- Premium Statistic Attitudes towards the internet in the UK 2023
User attitudes toward privacy and awareness
6
- Premium Statistic UK: attitudes of internet users regarding online privacy Q3 2023
- Basic Statistic UK internet users who think that being online is beneficial rather than risky 2022
- Basic Statistic UK: personal data sharing in return for online services 2023
- Basic Statistic UK: personal data gathering awareness change among users 2023
- Basic Statistic UK: personal data tracking attitudes among users 2023
- Basic Statistic UK: personal data gathering awareness raise motivations among users 2023
Consumer approach to data privacy
5
- Basic Statistic UK consumer willingness to share personal information online 2022
- Basic Statistic UK consumer opinions on data protection responsibilities 2022
- Basic Statistic UK consumer interest in installing a checkout-free store apps 2022
- Basic Statistic UK consumer ways to research data privacy reputation of firms 2022
- Basic Statistic UK consumer concern level about personal data tracking by stores 2022
User actions toward online data protection
7
- Basic Statistic Virtual private network usage frequency in United Kingdom (UK) 2023
- Basic Statistic Share of online time spent using VPN in United Kingdom (UK) 2023
- Basic Statistic United Kingdom: frequency of using fake personal information 2023
- Basic Statistic Frequency of dismissing cookies in United Kingdom (UK) 2023
- Basic Statistic Private browsing or incognito mode usage frequency in United Kingdom (UK) 2023
- Basic Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023
- Basic Statistic Main reason for using private browsing methods in United Kingdom (UK) 2023
Privacy actions by user demographic
8
- Premium Statistic Virtual private network usage frequency in United Kingdom (UK) 2023, by gender
- Premium Statistic Virtual private network usage frequency in United Kingdom (UK) 2023, by age
- Premium Statistic Private browsing frequency in United Kingdom (UK) 2023, by gender
- Premium Statistic Private browsing frequency in United Kingdom (UK) 2023, by age
- Premium Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023, by gender
- Premium Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023, by age
- Premium Statistic Frequency of dismissing cookies in United Kingdom (UK) 2023, by gender
- Premium Statistic Frequency of dismissing cookies in United Kingdom 2023, by age
Online harassment
6
- Basic Statistic UK: harassment experienced online 2022
- Basic Statistic UK: harassment experienced online 2022, by gender
- Basic Statistic UK: online harassment perpetrators 2022
- Basic Statistic UK: victims on how long online abuse and cyberstalking lasted 2022
- Basic Statistic UK: victims of image based sexual abuse 2022, by age and gender
- Basic Statistic UK: victims on reporting online harassment to internet companies 2022
Further Content: You might find this interesting as well
Nano Interactive. (April 28, 2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved April 17, 2024, from https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive. "Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023." Chart. April 28, 2023. Statista. Accessed April 17, 2024. https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive. (2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: April 17, 2024. https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive. "Main Motivation of Becoming More Privacy Conscious in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/
Nano Interactive, Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/ (last visited April 17, 2024)
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023 [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384801/uk-personal-data-collection-awareness-change-motivations/