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U.S. opinions on stores being open on Black Friday during the pandemic 2020

In 2020, consumers in the United States were relatively divided on whether stores should remain open or closed on Black Friday as a result of the coronavirus pandemic: approximately a third of shoppers felt that they should be fully closed, while another third wanted shops to remain open with doorbusters. A slight majority believed it to be okay for stores to be open, as long as no doorbuster were employed.

What is your opinion on stores being open on Black Friday during the coronavirus pandemic?

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Release date

September 2020


United States

Survey time period

August 14 to August 18, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "What is your opinion on stores being open on Black Friday (day after Thanksgiving)?

A doorbuster is a limited deal offered early into a store's opening hours, designed to lure large numbers of customers to the store at once.

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Statistics on "Thanksgiving weekend shopping in the U.S."

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