Global B2B tech buyers' sources of information to know about tech products 2020

Published by Statista Research Department, Jul 7, 2023
The majority of business-to-business (B2B) tech buyers consult product demos and the vendor or product website before purchase. The third most consulted source of information is user reviews with 45 percent of B2B tech buyers claimed to rely on it as a source of information. The least used information source is vendor blogs, with only nine percent of tech buyers reporting to use it.

Information sources consulted by business-to-business (B2B) technology buyers worldwide as of 2020

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Release date

November 2020

Region

Worldwide

Survey time period

September 2020

Number of respondents

tech buyers (n=907), tech vendors (n=227)

Special properties

Mjority of respondents come from the United States

Method of interview

Online survey

Citation formats
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