Main challenges in B2B customer journey 2022

Published by Daniela Coppola, May 30, 2023
A 2023 survey indicated the main pain points of business-to-business (B2B) customer journey. Nearly one in two B2B buyers stated order fulfillment and tracking have become more challenging in the past year. Another 45 percent of surveyed B2B buyers pointed out to working relationships with sales representatives.

Biggest challenges in business-to-business (B2B) buying process in 2022

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Release date

2023

Region

Worldwide

Survey time period

2022

Number of respondents

150 approx.

Special properties

B2B buyers*

Supplementary notes

* Buyers working in manufacturing, financial services, and consumer packaged goods (CPG) companies with over 250 million U.S. dollars in annual revenue.

Respondents belonged to the following industries: 53 respondents from financial services 52 respondents from manufacturing 45 respondents from consumer packaged goods industry.

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Market overview

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Buying process

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