B2B e-commerce refers to the exchange of goods and services between businesses via online platforms. While the use of digital channels has previously been limited to B2C companies, consumer brands, and retail transactions, there have also been major digital advances and unprecedented adoption of e-commerce solutions in the B2B landscape over the past few years. In 2019, the global B2B e-commerce gross merchandise volume (GMV) amounted to 12.2 trillion U.S. dollars, up from approximately 5.83 trillion U.S. dollars in 2013. This rapid growth of the global B2B e-commerce space not only mirrors the ongoing digitalization of commerce as a whole, but it also signals the systematic digital restructuring of the B2B market worldwide.
One of the main reasons for this fast-paced market growth in the U.S. revolves around the changing needs and expectations of B2B buyers. Today’s B2B clients are gradually shifting away from traditional forms of buying and increasingly conducting corporate purchases online. According to a 2018 survey, a majority of B2B buyers in the United States researched at least two B2B websites prior to completing any purchase, highlighting the ever-increasing importance of online visibility for businesses. Among the different platforms used to research and purchase B2B products, marketplaces such as Amazon Business stand out as the leading destinations for U.S. buyers. In order to drive customer demand and remain competitive within their industry, B2B professionals are continuously investing in the launch and optimization of e-commerce channels. In 2019, 80 percent of distributors and manufacturers planned on increasing their spending on e-commerce solutions.
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In the following 4 chapters, you will quickly find the 40 most important statistics relating to "B2B e-commerce in the United States".