Compared to before COVID-19, sales achieved through online channels increased among small and medium business-to-business companies. According to a study, in the UK, small and medium businesses (SMB) selling products and services to other companies generated 19 percent of their revenue through e-commerce before the coronavirus, while the share rose to 25 percent during the pandemic. Nevertheless, in the United States, the e-commerce share of revenue reported by small- and middle-sized firms was significantly lower than the average values shown by all the surveyed B2B sellers.
Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country
companies with annual revenue less than 100 million U.S. dollars
Supplementary notes
The question was phrased by the source as follows: "Q: Approximately what percentage of your company’s revenue before COVID-19 was driven by…/during COVID-19 is now driven by…?"
Brazil (n=400); China (n=408); France (n=200); Germany (n=401); India (n=400); Italy(n=401); Japan (n=200); South Korea (n=200); Spain (n=200); UK (n=206); U.S. (n=602); * Date of survey differs from country to country.
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McKinsey. (October 14, 2020). Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey. "Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country." Chart. October 14, 2020. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey. (2020). Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey. "Share of E-commerce Revenue of Small and Medium B2b Companies before and during The Pandemic in 2020, by Country." Statista, Statista Inc., 14 Oct 2020, https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/
McKinsey, Share of e-commerce revenue of small and medium B2B companies before and during the pandemic in 2020, by country Statista, https://www.statista.com/statistics/1195367/e-commerce-revenue-of-small-and-medium-b2b-companies-by-country/ (last visited July 03, 2022)
