Prime Days are part of the retail business
After years of double-digit growth, the global revenue growth rate of Amazon Prime Days has gotten milder, despite the steadily increasing volume of purchased items. This is also due to the much higher number of Amazon sellers participating to the Prime program, compared to only a few years earlier.To U.S. sellers, Prime Days represent the second-most profitable sale action on the Amazon marketplace after Black Friday.
What is on the wishlist?
Prime Day sales are generally more popular among young consumers but their preferences for merchandise categories vary across markets. While homeware was more popular in Germany and the United Kingdom, most Spanish Prime users intended to buy clothes and accessories. In North America, almost 30 percent of U.S. Prime shoppers bought household essentials, while their Canadian and Mexican neighbors prioritized makeup and skincare products.U.S. Prime users bought the necessary
As forecasts indicate, the United States is and will remain the top retail market for Amazon. In the country of its headquarters, the e-commerce giant has over 163 million Prime users. To them, the sale event is an occasion to purchase something for themselves or their household, rather than gifts for others. Also, the upcoming holiday season seemed too far in time, with only four in ten U.S. shoppers purchasing gifts for the holidays between November and December.What limited impulse purchases and gift shopping? Largely, the unprecedented inflation affecting most worldwide consumers in 2022. Due to higher prices, U.S. Prime users changed their online shopping behavior, essentially by checking prices a lot. According to a survey, over one-third of them purchased products they had been waiting to buy at a lower price. Over 20 percent of surveyed Prime users monitored prices on other e-commerce sites, while one-fourth of them simply turned down the purchase of items felt like not necessary – a mark of the times.
