Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Amazon Prime Day - statistics & facts

Amazon Prime Day is an annual online shopping event exclusively for Amazon Prime members. Initially launched in 2015 to celebrate the company’s 20th anniversary, Prime Day has now ballooned into a 48-hour online shopping bonanza with a wide range of deals, discounts, and record-breaking global sales figures. In 2020, Prime Day sales reached an estimated 10.4 billion U.S. dollars worldwide, making it the most successful shopping occasion in Amazon history. Compared to 2019, consumer spending during the two-day event rose by 45 percent, an outcome visibly impacted by the complex changes in shopping behavior due to the coronavirus (COVID-19) pandemic.

What do shoppers buy on Amazon Prime Day?

In 2019, the number of items purchased during Amazon Prime Day stood at an impressive 175 million. That year, millions of Prime members from 18 different countries browsed Amazon’s extensive digital catalog for deals and bargains. Account-holders from the United States were particularly interested in electronics, which remained the leading product category among U.S. Prime Day shoppers in 2020. As Amazon primarily promotes its own branded items, digital devices such as the Kindle e-reader or Amazon Echo smart speaker frequently rank among the best-selling products on the platform. With that said, Prime Day 2020 also marked a breakthrough year for third-party sellers, as Amazon funded promotions for small and medium-sized businesses in light of the coronavirus pandemic. Still, while marketplace sellers generated over 3.5 billion U.S. dollars during Prime Day 2020, their overall sales share failed to surpass 35 percent.

Impact of COVID-19 on Amazon Prime Day 2020

The coronavirus (COVID-19) pandemic has caused significant disruptions in the global retail sector. As temporary business closures and stay-at-home orders have driven consumers to shop online in the wake of the crisis, demand for goods and services has skyrocketed across online marketplaces. For Amazon, the largest e-retailer in the United States, this unprecedented demand has led to temporary product unavailability for household and hygiene products, and it also prompted the delay of the Prime Day festivities. Usually held in July, the summer sales event was pushed to October 13, 2020. This postponement simultaneously marked an early start of the U.S. holiday shopping season, with Amazon announcing a month-long series of digital deals leading up to Black Friday and Cyber Monday. As shoppers in the United States and around the world will likely avoid crowded stores and malls, more customers than ever might make their Christmas shopping cart a virtual one.

Key figures

The most important key figures provide you with a compact summary of the topic of "Amazon Prime Day" and take you straight to the corresponding statistics.

Amazon Prime members

Amazon Prime Day

Amazon advertising

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Amazon Prime Day".

Amazon Prime Day

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Amazon Prime Day - statistics & facts

Amazon Prime Day is an annual online shopping event exclusively for Amazon Prime members. Initially launched in 2015 to celebrate the company’s 20th anniversary, Prime Day has now ballooned into a 48-hour online shopping bonanza with a wide range of deals, discounts, and record-breaking global sales figures. In 2020, Prime Day sales reached an estimated 10.4 billion U.S. dollars worldwide, making it the most successful shopping occasion in Amazon history. Compared to 2019, consumer spending during the two-day event rose by 45 percent, an outcome visibly impacted by the complex changes in shopping behavior due to the coronavirus (COVID-19) pandemic.

What do shoppers buy on Amazon Prime Day?

In 2019, the number of items purchased during Amazon Prime Day stood at an impressive 175 million. That year, millions of Prime members from 18 different countries browsed Amazon’s extensive digital catalog for deals and bargains. Account-holders from the United States were particularly interested in electronics, which remained the leading product category among U.S. Prime Day shoppers in 2020. As Amazon primarily promotes its own branded items, digital devices such as the Kindle e-reader or Amazon Echo smart speaker frequently rank among the best-selling products on the platform. With that said, Prime Day 2020 also marked a breakthrough year for third-party sellers, as Amazon funded promotions for small and medium-sized businesses in light of the coronavirus pandemic. Still, while marketplace sellers generated over 3.5 billion U.S. dollars during Prime Day 2020, their overall sales share failed to surpass 35 percent.

Impact of COVID-19 on Amazon Prime Day 2020

The coronavirus (COVID-19) pandemic has caused significant disruptions in the global retail sector. As temporary business closures and stay-at-home orders have driven consumers to shop online in the wake of the crisis, demand for goods and services has skyrocketed across online marketplaces. For Amazon, the largest e-retailer in the United States, this unprecedented demand has led to temporary product unavailability for household and hygiene products, and it also prompted the delay of the Prime Day festivities. Usually held in July, the summer sales event was pushed to October 13, 2020. This postponement simultaneously marked an early start of the U.S. holiday shopping season, with Amazon announcing a month-long series of digital deals leading up to Black Friday and Cyber Monday. As shoppers in the United States and around the world will likely avoid crowded stores and malls, more customers than ever might make their Christmas shopping cart a virtual one.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Amazon Prime Day".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)