In late 2020, white people in the United States accounted for approximately 70 percent of all health and beauty expenditures on Amazon's U.S. marketplace. Ranking second and third, respectively, African American and Hispanic consumers each accounted for roughly a tenth all health and beauty spending on the platform that year.
Distribution of consumer health and beauty spending at Amazon in the United States in late 2020, by race and ethnicity
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Numerator. (December 21, 2020). Distribution of consumer health and beauty spending at Amazon in the United States in late 2020, by race and ethnicity [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1201900/share-health-and-beauty-spending-amazon-united-states-by-race/
Numerator. "Distribution of consumer health and beauty spending at Amazon in the United States in late 2020, by race and ethnicity." Chart. December 21, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1201900/share-health-and-beauty-spending-amazon-united-states-by-race/
Numerator. (2020). Distribution of consumer health and beauty spending at Amazon in the United States in late 2020, by race and ethnicity. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1201900/share-health-and-beauty-spending-amazon-united-states-by-race/
Numerator. "Distribution of Consumer Health and Beauty Spending at Amazon in The United States in Late 2020, by Race and Ethnicity." Statista, Statista Inc., 21 Dec 2020, https://www.statista.com/statistics/1201900/share-health-and-beauty-spending-amazon-united-states-by-race/
Numerator, Distribution of consumer health and beauty spending at Amazon in the United States in late 2020, by race and ethnicity Statista, https://www.statista.com/statistics/1201900/share-health-and-beauty-spending-amazon-united-states-by-race/ (last visited June 28, 2022)