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Amazon share of health & beauty spending in the U.S. in 2020, by race and ethnicity

Published by Daniela Coppola, Jun 13, 2022
In late 2020, white people in the United States accounted for approximately 70 percent of all health and beauty expenditures on Amazon's U.S. marketplace. Ranking second and third, respectively, African American and Hispanic consumers each accounted for roughly a tenth all health and beauty spending on the platform that year.

Distribution of consumer health and beauty spending at Amazon in the United States in late 2020, by race and ethnicity

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Release date

December 2020

Region

United States

Survey time period

2020

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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