Back-to-college shopping season, logically lumped together with back-to-school shopping, is a huge source of revenue for clothing, electronic, and school supply retailers.
Expected back-to-college spending figures are surprisingly high given the stereotypically small budget of the college student. Recent data suggest that college students and their parents see this season as an investment period. In 2015, college students and their parents expected to spend more than 1,300 U.S. dollars on average back-to-college shopping.
Most consumers plan to do their shopping in bookstores or college bookstores . Of course, they’ll want to stretch a dollar as far as it goes. Department stores, particularly discount department stores such asTarget and Wal-Mart, traditionally have attractive promotions on back-to-college items, with the additional advantage of being a one-stop shop. Therefore some 53 percent of U.S. consumers were planning to shop in discount and value department stores. The 46 percent of consumers who were planning to shop online will benefit from the ability to easily compare prices and thus hunt out the best deals.
Many college students will choose this moment to invest in a new computer or other electronics. School requirements definitely play a role in this decision, whether planting the subconscious idea that it will help with homework, or acting as a direct requirement for students in technology-based fields.
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