Smart wearable users in the U.S. by generation 2024

Generation Z smart wearable users in the United States are forecast to increase and close the gap with generation X users by mid-2023. As generation Z increases its spending power by entering the workforce, technological advancements are adopted, especially with the smart wearable device segment. Millennial users will be leading the market with steady growth as leaders in this segment.

Smart wearable users in the United States 2020-2024, by generation (in millions)

Characteristic	Generation Z	Millenial	Generation X	Baby boomer
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Release date

October 2020

More information

Region

United States

Survey time period

2020

Age group

18 years and older

Special properties

among individuals who wear accessories or clothing that have ability to connect to the internet (via built-in connectivity or tethering) at least once per month.

Supplementary notes

Generation category based on individuals year of birth: generation Z - between 1997 and 2012; millennials - between 1981 and 1996; generation X - between 1965 and 1980; baby boomers - between 1946 and 1964.

Smart wear is defined here as a device with features that can be used without being connected to a smartphone, PC or other connected devices.

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