Frequency at which French viewers watch TV shows 2021

As far as video content goes, TV shows keep getting more and more popular among French viewers, particularly online thanks to the rise of video-on-demand platforms such as Netflix or Amazon Prime. As of 2020, nearly 40 percent of French viewers watch an episode every day or almost, while 14 percent of respondents claim to watch a TV show one to three times a month.

A multifaceted hobby

Nearly half of French people have watched a TV show in 2020, regardless of gender, a value that is on the rise in comparison to previous years. Younger viewers tend to watch more TV series than older ones, even though more than a quarter of consumers over 60 years old claim to consume them as well. TV show consumption is nowadays no longer limited to the television set, as computers, tablets, and smartphones are alternatives considered both more adaptable and mobile for many viewers.

Home Alone

The coronavirus outbreak impacted the habits and daily routines of many people, including their media consumption. As many French people are spending more time than usual at home, more than half of them claim to have watched more TV shows since the several lockdowns have been set up. Many viewers also took the opportunity to register to a new video-on-demand platform such as Netflix or Disney+.