Subscription video-on-demand in France - statistics & facts

Subscription video-on-demand (SVOD) is a subscription-based streaming option that allows users to access unlimited digital video content for a set monthly or annual fee. As this flexible form of video entertainment is delivered via the internet, viewers can watch their favorite TV shows and movies whenever, wherever, and on whatever devices they want, making SVOD a popular alternative to traditional TV bundles. Over the past few years, platforms like Netflix have found their way into the homes of millions of viewers across the world, and France is no exception. Data on the ever-expanding French VOD market showed that SVOD was the country’s most lucrative VOD model, generating nearly 1.12 billion euros in annual sales. Today, France ranks among the largest SVOD markets in Europe, with new players entering the streaming race and drawing larger audiences every year.

What are the most popular SVOD platforms in France?

The French video streaming landscape is dominated by a handful of U.S. giants, leaving little room for local competitors. Data shows that Netflix remains by far the most popular VOD platform in France, which should not come as a surprise given its extensive content catalog and immense impact on the entire European streaming scene. Between 2014 and 2020, the number of Netflix subscribers in France skyrocketed from an estimated half a million to over six million users, exceeding the performance of other international streamers such as Amazon Prime Video or Disney+. It will be interesting to observe how this power dynamic will play out in the future, considering Netflix’s recent subscriber losses. Another exciting development to look out for is the company’s relationship and cooperation with France’s broadcasting authorities and Netflix’s potential return to the acclaimed Cannes Film Festival.

COVID-19 reshuffled audience demand and preferences

The coronavirus (COVID-19) pandemic fundamentally altered consumption habits and accelerated the demand for digital entertainment formants. SVOD platforms saw an exceptional rise in demand amid nationwide lockdowns as their expansive content portfolios offered quick and easy access to thousands of TV shows and movies around the clock. According to a survey carried out in the first year of the pandemic, nearly 40 percent of French respondents signed up for a streaming service during confinement. Another survey on movie consumption amid lockdowns in France indicated that half of responding consumers watched more movies while isolating, whereas a similar percentage said the same about online TV shows. Even though the hype for certain digital media formats has already subsided following the lifting of restrictions, SVOD platforms and on-demand digital video content will likely maintain their appeal in a post-COVID world.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Jan 6, 2023

Key insights

SVOD market value in France
1.12bn EUR
SVOD penetration rate in Western Europe
30%
Most popular SVOD platform in France
Netflix
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Editor’s Picks Current statistics on this topic

Ranking of video-on-demand platforms in France from January to September 2022, by usage

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Ranking of video-on-demand platforms in France 2022, by usage

Number of Netflix subscribers in selected countries in Europe as of 2nd quarter 2021 (in million)

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Number of Netflix subscribers in Europe in 2021, by country

Distribution of paid video on demand (VoD) consumption in France in 2022, by device

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Paid video on demand video consumption in France 2022, by device

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