Shifting from third-party cookies to another identity solution in the U.S. 2020
During a 2020 survey carried out among senior marketing and publishing executives from small to mid-sized enterprises from the United States, 5.7 percent of respondents stated their companies would need until 2022 to shift from third-party cookies to a different identity solution. On the other hand, 34.81 percent were confident the shift would take up to six months.
