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Radio industry in Hungary - statistics & facts

Radio is an undoubtedly powerful media channel in Hungary, serving as a source of information and entertainment for over half of the country’s population every day. Hungarian radio stations owe their popularity to the wide variety of programs, content, and points of view they offer, making them appealing to different audience groups. By 2023, radio broadcasting revenue in Hungary is projected to reach 37.1 million U.S. dollars.

According to the findings of a survey conducted in 2019, Hungarians listened to the radio on average four hours a day, which is a very high figure, considering that the numbers had been calculated including data on non-radio listeners. In the same year, of the numerous established radio stations, the commercial Retro Rádió was Hungarians’ favorite, with a daily reach of over 1.7 million people, even though several other stations had a bigger musical repertoire. It was followed by Petőfi Rádió, reaching over 1.2 million listeners on a daily basis. When it comes to community radio, the news radio station InfoRádió had the biggest reach totaling 45 thousand listeners in the same year.

The trend of listening to online radio is still on the rise in Hungary. In 2019, the most popular online radio stations were Hit Rádió and poptarisznya.hu, both reaching over five thousand listeners on a weekly basis. Male and female listeners had fairly different tastes when it came to choosing online radio stations, as in the same year, Hungarian women mostly listened to Hit Rádió, while men preferred poptarisznya.hu.

The findings of a survey conducted in 2018 highlighted that most Hungarians had not changed their radio consumption habits over the past years. These results predict a bright future for FM broadcasting, despite the spread of online radio usage and music streaming services.

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Radio industry in Hungary

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