Radio industry in Hungary - statistics & facts

Radio is still an undoubtedly powerful media channel in Hungary, serving as a source of information and entertainment for over half of the country’s population every day. Furthermore, revenues from traditional radio broadcasting are forecast to follow an increasing trend over the upcoming years, which is a unique phenomenon even among emerging markets.

Radio stations play predominantly domestic music

In 2023, of the numerous established radio stations, Retro Rádió was Hungarians’ favorite, with a daily reach of over 1.8 million people. It was followed by Rádió 1, which was listened to by almost 1.2 million people daily, with Kossuth Rádió coming in third place. Music accounts for nearly half of the radio broadcasting time, only surpassed by radio shows. Hungarian radio stations play predominantly domestic music, as reflected in the number of spins recorded for the most popular songs played on the radio Wellhello was the most popular Hungarian music performer in 2022, based on the number of spins their songs reached throughout the year. Among foreign artists, Ava Max recorded the highest number of spins on the radio, followed by Ed Sheeran.

Hungary’s loyal radio audience

Despite the increasing popularity of streaming media, Hungarians still consume a considerable amount of traditional radio content. In 2022, the population listened to the radio for an average of four hours a day, which is a notably high figure considering that the numbers had been calculated including data on non-radio listeners. Nevertheless, most Hungarians have their favorite radio stations and do not appear to seek variety beyond them. In 2022, Hungarians listened to an average of one to two different radio stations a week, with individuals aged 60 to 69 listening to the highest number. Based on the hourly reach of public radio stations, the audience consumed radio content mostly in the morning and early afternoon.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Flora Medve, Dec 21, 2023

Key insights

Radio market revenue in Hungary
60m USD
Most popular Hungarian radio station
Retro Rádió
Daily radio audience in Hungary
5.55 m
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Editor’s Picks Current statistics on this topic

Most popular radio stations in Hungary as of 2nd quarter 2023, by daily reach (in 1,000s)

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Most popular radio stations in Hungary 2023, by daily reach

Daily number of radio listeners in Hungary from 4th quarter 2018 to 2nd quarter 2023 (in millions)

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Daily number of radio listeners in Hungary 2018-2023

Average time spent listening to the radio in Hungary as of 2nd quarter 2023, by weekday (in minutes)

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Average time spent listening to the radio in Hungary 2023, by weekday

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