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Online sales share of leading chain stores in China 2019, by store type

Published by
Yihan Ma,
Jun 23, 2021
In 2019, e-commerce contributed to only 4.3 percent of the total sales of China's 100 leading retail chains. Specialty stores recorded the highest share of online sales, amounting to 21.9 percent. In comparison, only 0.6 percent of the total convenience store sales were through online channels.

Share of online sales among 100 leading retail chain operators in China in 2019, by store type

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Release date

January 2021

Region

China

Survey time period

2019

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