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E-commerce in Mexico – statistics & facts

In 2020, over 267 million people in Latin America are expected to buy goods and services online. Accounting for 29 percent of the e-commerce market in the region, Mexico stands as the second Latin American country with the highest revenue in the sector, generating approximately 22 billion dollars in 2019. In full development, the future of e-commerce in the North American country appears to be promising. In addition to being the economy with the highest growth in online retail sales worldwide in 2019, forecasts indicate that the segment will keep on growing in the coming years.

Online shopping behavior

In 2019, Mexico had approximately 47 million digital buyers, of which more than half were women. That same year, over two-thirds of Mexican online shoppers were between 25 and 54 years old. Among the most popular types of products bought online in the North American country were goods for personal use, followed by reservations and tickets. To complete these purchases, users resorted to desktops and mobile phones alike, though the revenue generated in the mobile segment is set to nearly double in the next years. When checking out, credit cards were the preferred method of payment, with almost a third of their online shopping paid for in this manner.

Competition for the Mexican market

Amazon, Mercado Libre and Walmart are the leading e-commerce platforms in Mexico – all of which are of foreign origin. According to a survey, the most popular e-retailer in Mexico in 2018 was the Latin American marketplace Mercado Libre, with close to 64 percent of Mexican online shoppers stating they had bought something on that website in the previous year. Although Amazon ranked second in terms of popularity, Jeff Bezo's e-commerce platform has accumulated a large number of users across the country, reaching 50 million in 2019. Given the growth potential of Mexican e-commerce, it is not surprising that both online marketplaces and international retailers will continue to bet strongly on this market.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Mexico" and take you straight to the corresponding statistics.

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In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "E-commerce in Mexico".

E-commerce in Mexico

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E-commerce in Mexico – statistics & facts

In 2020, over 267 million people in Latin America are expected to buy goods and services online. Accounting for 29 percent of the e-commerce market in the region, Mexico stands as the second Latin American country with the highest revenue in the sector, generating approximately 22 billion dollars in 2019. In full development, the future of e-commerce in the North American country appears to be promising. In addition to being the economy with the highest growth in online retail sales worldwide in 2019, forecasts indicate that the segment will keep on growing in the coming years.

Online shopping behavior

In 2019, Mexico had approximately 47 million digital buyers, of which more than half were women. That same year, over two-thirds of Mexican online shoppers were between 25 and 54 years old. Among the most popular types of products bought online in the North American country were goods for personal use, followed by reservations and tickets. To complete these purchases, users resorted to desktops and mobile phones alike, though the revenue generated in the mobile segment is set to nearly double in the next years. When checking out, credit cards were the preferred method of payment, with almost a third of their online shopping paid for in this manner.

Competition for the Mexican market

Amazon, Mercado Libre and Walmart are the leading e-commerce platforms in Mexico – all of which are of foreign origin. According to a survey, the most popular e-retailer in Mexico in 2018 was the Latin American marketplace Mercado Libre, with close to 64 percent of Mexican online shoppers stating they had bought something on that website in the previous year. Although Amazon ranked second in terms of popularity, Jeff Bezo's e-commerce platform has accumulated a large number of users across the country, reaching 50 million in 2019. Given the growth potential of Mexican e-commerce, it is not surprising that both online marketplaces and international retailers will continue to bet strongly on this market.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "E-commerce in Mexico".

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