E-commerce in Mexico – statistics & facts

In 2021, close to 300 million people were buying products and services online in Latin America. Accounting for approximately 27 percent of the region's e-commerce market, Mexico is the second Latin American country with the highest online retail sales revenue, generating an estimated 21 billion U.S. dollars that same year. Moving full steam ahead, Mexico offers a promising future for internet retailing.

How do Mexicans buy online?

As in most parts of the world, the COVID-19 pandemic changed Mexicans' consumption habits almost overnight, propelling the use of digital channels. By the end of 2020, the market comprised 50 million e-commerce users. Confined to their homes for months, consumers primarily focused their online shopping on personal and household goods. To complete these purchases, users resorted to desktops and mobile phones alike. According to forecasts, mobile commerce will continue to gain relevance in the coming years, increasing almost twofold by 2024. When checking out, credit cards are the preferred payment method among Mexicans, with over a quarter of their online spending paid for this way.

A market dominated by international players

Amazon, Mercado Libre, and Walmart are the online retailers with the largest market share in Mexico, all of them of foreign origin. In 2021, Mercado Libre was the most popular e-retailer among Mexicans, responsible for the largest shar of visits to leading e-commerce sites in the country. Although Amazon ranked second, Jeff Bezos's company has been increasingly investing in its operations throughout the territory in recent years to rival the Argentine marketplace. Since launched in 2015, Amazon has expanded its delivery services to all 32 states, offering next-day deliveries in 55 cities. Given the growth potential of Mexican e-commerce, it is no wonder that both online marketplaces and international retailers continue to bet heavily on this market.

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Mexico".


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