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Share of consumers changed their household expenditure in Taiwan 2019-2020

Share of consumers changed their household spending in Taiwan from 1st quarter of 2019 to 2nd quarter of 2020

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Release date

May 2021



Survey time period

H1 2019 to H2 2020

Number of respondents

9,933 respondents

Age group

18-70 years

Special properties

among Happy Go members who shopped in the past month

Method of interview

Online survey

Supplementary notes

In 2020, the survey was conducted among 600-800 respondents each month. The total number of samples in the last twelve months was 9,933.

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Statistics on "FMCG in Taiwan"

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