Type of fairs projected by country worldwide 2021

During the coronavirus (COVID-19) pandemic, exhibition companies worldwide canceled several in-person events and explored digital formats in 2020 and 2021. According to a June 2021 study, 59 percent of trade shows in Chile were planned as virtual events in 2021, and 50 percent of trade shows in Italy in 2021 were organized as hybrid events. Meanwhile, 79 percent of Russian of such fairs were projected to take place in person in 2021.

Distribution of trade shows projected in selected countries worldwide in 2021, by type

Characteristic	Digital	Physical	Hybrid
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Release date

July 2021

More information

Region

Worldwide

Survey time period

June 2021

Number of respondents

474*

Special properties

exhibition companies

Supplementary notes

*The survey included the following number of respondents per country: Worldwide = 474; Mexico = 21; United States = 18; Brazil = 17; Chile = 16; Colombia = 21; France = 21; Germany = 20; Italy = 21; Russia = 17; Spain = 16; Turkey = 12; United Kingdom = 18; UAE = 15; South Africa = 16; Australia = 15; China = 21; India = 24; Japan = 13, Malaysia = 17; Singapore = 11; South Korea = 11, Thailand = 11.

Figures may not add to exactly 100 percent due to rounding.

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