Ever since the Buy Now, Pay Later payment method has become mainstream; Gen Z continues to take the throne over the next four years. In 2021, 36.8 percent of Gen Z digital buyers aged 14 and older were forecast to use BNPL services, compared with only 30.3 percent of millennial users. Gen X is also likely to adopt the BNPL payment method, reaching a 30 percent usage by 2025.
Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation
* Internet users who have accessed a BNPL account digitally and have made a payment toward a purchase at least once in the previous year; it includes purchases of goods and services.
Gen Z are individuals born between 1997 and 2012. Millennials are individuals born between 1981 and 1996. Gen X are individuals born between 1965 and 1980. Baby boomers are individuals born between 1946 and 1964.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (June 25, 2021). Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer. "Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation." Chart. June 25, 2021. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer. (2021). Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer. "Share of Digital Buyers Using Buy Now, Pay Later Services in The United States between 2021 and 2025, by Generation." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer, Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation Statista, https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/ (last visited October 13, 2024)
Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation [Graph], eMarketer, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
