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Buy Now, Pay Later service usage in the U.S. 2021-2025, by generation

Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation

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Release date

June 2021


United States

Survey time period

May 2021

Age group

14 years and older

Special properties


Supplementary notes

* Internet users who have accessed a BNPL account digitally and have made a payment toward a purchase at least once in the previous year; it includes purchases of goods and services.

Gen Z are individuals born between 1997 and 2012. Millennials are individuals born between 1981 and 1996. Gen X are individuals born between 1965 and 1980. Baby boomers are individuals born between 1946 and 1964.

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