Ever since the Buy Now, Pay Later payment method has become mainstream; Gen Z continues to take the throne over the next four years. In 2021, 36.8 percent of Gen Z digital buyers aged 14 and older were forecast to use BNPL services, compared with only 30.3 percent of millennial users. Gen X is also likely to adopt the BNPL payment method, reaching a 30 percent usage by 2025.
Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation
* Internet users who have accessed a BNPL account digitally and have made a payment toward a purchase at least once in the previous year; it includes purchases of goods and services.
Gen Z are individuals born between 1997 and 2012. Millennials are individuals born between 1981 and 1996. Gen X are individuals born between 1965 and 1980. Baby boomers are individuals born between 1946 and 1964.
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eMarketer. (June 25, 2021). Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer. "Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation." Chart. June 25, 2021. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer. (2021). Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer. "Share of Digital Buyers Using Buy Now, Pay Later Services in The United States between 2021 and 2025, by Generation." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
eMarketer, Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation Statista, https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/ (last visited December 08, 2024)
Share of digital buyers using Buy Now, Pay Later services in the United States between 2021 and 2025, by generation [Graph], eMarketer, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1262285/share-users-buy-now-pay-later-united-states-by-generation/
