Number of entrepreneurs active in D2C sales in the CEE region 2020-2022

Published by
Adriana Sas,
Sep 5, 2023
Among Central and Eastern European countries, Russia recorded the highest number of entrepreneurs in D2C sales in 2022, followed by Poland and Ukraine.

Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2022 (in 1,000s)

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Release date

July 2023

Region

CEE

Survey time period

2020 to 2022

Supplementary notes

*Estimate
**Individuals active in direct selling are entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price.

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