E-commerce in Czechia - statistics & facts

Global e-commerce sales have increased in recent years, although their tempo has dropped over the past few years. Based on Czechia's annual e-commerce turnover, the country's e-commerce undoubtedly follows this trend. However, it saw its first turnover decline in 2022 compared to the previous year, most likely due to the energy crisis that started that year and the sharp increases during the last years. The coronavirus (COVID-19) pandemic has accelerated this growth of Czech e-commerce, causing a dramatic transition of various industries to the online environment.
The fact that Czechs quickly get used to and enjoy online shopping is evident from the obtained data. The share of Czechs shopping online is growing among adults and internet users. However, there are no significant changes in the proportion of individuals selling goods and services online and searching for information about goods and services online. These figures either fluctuate or increase slightly.

Characteristics of Czech e-commerce users

The general definition of e-commerce is selling and purchasing goods and services online. It follows that we can distinguish between sellers and buyers. On the demand side, Czechs buy a wide range of goods in terms of products purchased online. However, the most popular are clothes and shoes. Google shopping search queries confirm this trend, as most Czechs look up shoe or clothing brands, such as Nike, Jordan, and Adidas, or general terms such as “boty” (meaning shoes) or “mikina” (sweatshirt). Another category of goods that people often search for is electronics, such as Samsung and Apple products. The share of enterprises that make B2C e-commerce sales via a website and those that make B2B and B2G e-commerce sales is below 20 percent by a few percentage points, indicating a stable supply-side situation. Free shipping is the main motivating factor for Czechs to shop online.

Future developments

Based on the Statista Digital Market Outlook forecast, e-commerce in Czechia will continue to grow again. This growth relates to the e-commerce market revenues and the number of e-commerce users. Specific markets, such as food and fashion, can break down forecasts for revenue development in Czech e-commerce. In both market cases, we can see positive future results.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 5, 2023

Key insights

E-commerce turnover in Czechia
197bn CZK
Share of Czechs making domestic online purchases
86.1%
Share of Czechs selling goods or services online
15%
Get more insights

Editor’s Picks Current statistics on this topic

Top online stores in Czechia in 2022, by e-commerce net sales (in million U.S. dollars)

B2C E-Commerce

Top online stores in Czechia 2022, by net sales value

Share of people shopping online in Czechia from 2015 to 2022

Online Retail

Share of people shopping online in Czechia 2015-2022

Annual turnover of e-commerce in Czechia from 2007 to 2022 (in billion Czech koruna)

Key Figures of E-Commerce

E-commerce annual turnover in Czechia 2007-2022

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