
Share of online shoppers in the CEE region 2022
In 2022, residents of Slovakia (85 percent) were the most likely to shop online in Central and Eastern European countries. Compared to the EU average, the percentage of people in Slovakia shopping online was ten percentage points higher. Above the average of 27 EU countries, there was also Czechia, Hungary, and Estonia. On the other hand, the lowest rate of people using e-commerce was observed in Montenegro (31 percent).