During the third quarter of 2017, m-commerce accounted for 23 percent of digital commerce expenditure in the United States, with all signs indicating further growth. By 2021, mobile e-commerce is forecast to account for nearly 54 percent of all e-commerce sales in the United States. Mobile retail commerce sales in the United States amounted to over 156 billion U.S. dollars in 2017 and are projected to surpass 420 billion U.S. dollars in2 2021. Despite these optimistic figures and projections, mobile shopper conversion rates in the United States are still lower than through other digital shopping platforms.
Digital buyers in the United States are more likely to make their mobile purchases via mobile apps than via mobile websites. Amazon has the most popular mobile shopping app in the United States both in terms of audience and reach. In November 2017, the retailer’s app was accessed by 134.44 million people on a monthly basis, reaching 74 percent of mobile users in the country. This result was strongly influenced by the holiday shopping season and shopping days such as Black Friday and Cyber Monday. However, even during non-peak shopping season, Amazon dominates. Walmart, eBay, Groupon and Checkout51 complete the top 5 mobile shopping apps in the United States.
Many smartphone users in the United States already have firsthand experiences with mobile transactions. The possibility of mobile proximity payments holds appeal for mobile users who rely on their digital devices to simplify their shopping experiences. The number of proximity mobile payment transaction users in the United States is projected to jump from a 2017 estimate of about 48.1 million to nearly 70 million users by 2020. Younger internet users in the United Sates are more likely to adopt mobile payment methods such as mobile wallets or payment apps.