Mobile commerce in the United States - Statistics & Facts
Due to the increasing usage of smartphones and tablets worldwide, online retail has expanded to take advantage of the growing mobile population. Mobile-optimized websites, shopping apps and digital wallets are all designed to encourage and facilitate mobile shopping activities. Besides purchasing products and services, online shoppers constantly use mobile devices to track the delivery of an order, compare prices among retailers, search for a retail coupon, along with using a retailer’s app. During the fourth quarter of 2016, m-commerce accounted for 20.8 percent of digital commerce expenditure in the U.S., with all signs indicating further growth. By 2020, mobile e-commerce is forecast to account for nearly 50 percent of all e-commerce sales in the U.S. Smartphone is the preferred device for mobile shopping, accounting for 70 percent of all mobile transactions in the U.S. Despite these optimistic figures and projections, mobile shopper conversion rates in the U.S. are still lower than through other digital shopping platforms.
Digital buyers in the United States are more likely to make their mobile purchases via mobile apps than via mobile websites. The most popular shopping app activities in the United States include tracking orders, earning rewards, loyalty points and badges, accessing and saving coupons, and browsing for products. Amazon has the most popular mobile shopping app in the U.S. both in terms of audience and reach. In February 2017, the retailer’s app was accessed by 68.78 million people on a monthly basis, reaching 40 percent of mobile users in the country. Walmart, eBay, Groupon and Checkout51 complete the top 5 mobile shopping apps in the United States.
Many smartphone users in the U.S. already have firsthand experiences with mobile transactions. The possibility of mobile proximity payments holds appeal for mobile users who rely on their digital devices to simplify their shopping experiences. The number of proximity mobile payment transaction users in the U.S. is projected to jump from an estimate of 37.5 million in 2016 to nearly 70 million by 2019. By 2020, near-field-communications or other contactless technologies are projected to generate over 314 billion U.S. dollars in transaction value, up from around 27.7 billion U.S. dollars in 2016. Younger internet users in the U.S. are more likely to adopt mobile payment methods. In the U.S., about 63 percent of internet users aged from 18 to 34 years old stated that are likely to use a mobile payment method in the future, a share significantly higher in comparison to other age groups. Digital wallets are also going strong among Millennials; nearly 50 percent of Millennials in the U.S. stated a preference for the PayPal Mobile app, for example.
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