Factors considered when purchasing performance or sport event tickets in the U.S 2021
According to a survey conducted by YouGov, price was the most important factor for U.S. consumers when purchasing event tickets. Of respondents who preferred outdoor events, 40 percent stated that price was a consideration when booking tickets for a sporting or performance event at a venue. Proximity to the action and the location of the venue were also factors, as well as value for money.