According to a survey conducted by YouGov, price was the most important factor for U.S. consumers when purchasing event tickets. Of respondents who preferred outdoor events, 40 percent stated that price was a consideration when booking tickets for a sporting or performance event at a venue. Proximity to the action and the location of the venue were also factors, as well as value for money.
Which, if any, of the following factors do you take into consideration when purchasing tickets for a sporting or performance event at a venue?
Characteristic
Share of consumers who preferring attending outdoor events
The source adds the following information regarding methodology: "YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. YouGov Profiles data is nationally representative and weighted by age, gender, education, region, and race."
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YouGov. (January 4, 2022). Which, if any, of the following factors do you take into consideration when purchasing tickets for a sporting or performance event at a venue? [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1301126/event-ticket-purchasing-factors-in-the-us/
YouGov. "Which, if any, of the following factors do you take into consideration when purchasing tickets for a sporting or performance event at a venue?." Chart. January 4, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1301126/event-ticket-purchasing-factors-in-the-us/
YouGov. (2022). Which, if any, of the following factors do you take into consideration when purchasing tickets for a sporting or performance event at a venue?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1301126/event-ticket-purchasing-factors-in-the-us/
YouGov. "Which, If Any, of The following Factors Do You Take into Consideration When Purchasing Tickets for a Sporting or Performance Event at a Venue?." Statista, Statista Inc., 4 Jan 2022, https://www.statista.com/statistics/1301126/event-ticket-purchasing-factors-in-the-us/
YouGov, Which, if any, of the following factors do you take into consideration when purchasing tickets for a sporting or performance event at a venue? Statista, https://www.statista.com/statistics/1301126/event-ticket-purchasing-factors-in-the-us/ (last visited September 20, 2024)
Which, if any, of the following factors do you take into consideration when purchasing tickets for a sporting or performance event at a venue? [Graph], YouGov, January 4, 2022. [Online]. Available: https://www.statista.com/statistics/1301126/event-ticket-purchasing-factors-in-the-us/
