Global: most common sustainability initiatives by brands 2021-2022

Leading sustainability initiatives brands are investing in worldwide in 2021 and 2022

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Release date

February 2022



Survey time period


Number of respondents

350 (spread across 12 countries)*

Special properties

commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least 500,000 USD in annual online revenue

Supplementary notes

* Surveyed respondents worked for businesses operating in the following 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.

This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.

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