During a survey conducted among consumers in Brazil in 2023, respondents were asked to indicate motivators for canceling a video streaming subscription. Some 40 percent of respondents said they cancelled a subscription due to the high cost. According to forecasts, there were over 31 million subscription video-on-demand (SVOD) subscribers in Brazil in 2023.
Leading motivators for canceling video streaming subscriptions in Brazil in 2023
Characteristic
Share of respondents
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Various sources (Mundo Marketing). (April 17, 2023). Leading motivators for canceling video streaming subscriptions in Brazil in 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1306464/reasons-cancel-svod-pay-tv-brazil/
Various sources (Mundo Marketing). "Leading motivators for canceling video streaming subscriptions in Brazil in 2023." Chart. April 17, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1306464/reasons-cancel-svod-pay-tv-brazil/
Various sources (Mundo Marketing). (2023). Leading motivators for canceling video streaming subscriptions in Brazil in 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1306464/reasons-cancel-svod-pay-tv-brazil/
Various sources (Mundo Marketing). "Leading Motivators for Canceling Video Streaming Subscriptions in Brazil in 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1306464/reasons-cancel-svod-pay-tv-brazil/
Various sources (Mundo Marketing), Leading motivators for canceling video streaming subscriptions in Brazil in 2023 Statista, https://www.statista.com/statistics/1306464/reasons-cancel-svod-pay-tv-brazil/ (last visited July 27, 2024)
Leading motivators for canceling video streaming subscriptions in Brazil in 2023 [Graph], Various sources (Mundo Marketing), April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1306464/reasons-cancel-svod-pay-tv-brazil/