Leading reasons for canceling video streaming subscriptions in Brazil 2022
During a survey conducted among consumers in Brazil in May 2022, respondents were asked to indicate motivators for canceling a video streaming subscription. Some 24 percent of respondents said they cancelled a subscription due to the high cost, while another 23 percent said the subscription was not worth the price. According to forecasts, there were over 25 million subscription video-on-demand (SVOD) subscribers in Brazil in 2022.
