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Forecasted number of SVOD subscriptions APAC 2025 by platform

China’s iQiyi was forecasted to be by far the most popular subscription video on demand (SVOD) platform in the Asia Pacific region, expecting to reach over 100.6 million subscriptions by 2025. Chinese conglomerate Tencent followed closely behind iQiyi with an expected 99.6 million subscriptions. Whereas, Apple TV+ was predicted to have just over two million SVOD subscriptions by 2025 throughout the Asia Pacific region.

A connected audience

As more citizens are becoming connected to the internet throughout Asia Pacific, the region has experienced an acceleration in the consumption of video streaming services. As such, Netflix reported a significant increase in its subscriber numbers across the Asia Pacific region. Chinese Media giant Tencent has also reported that its annual revenue has increased dramatically throughout the past decade.

The rise of SVOD in Asia Pacific

Although American platforms such as Netflix and Amazon have often dominated the video streaming industry throughout the world, Asian platforms are beginning to emerge into the video streaming market. The likes of Tencent, iQiyi, HOOQ, and Hotstar are providing competition to the Western SVOD leaders. The Asia Pacific platforms have paved their way into the industry by providing Asian consumers with local content. To further compete with Western platforms, many video streaming platforms across the Asia Pacific region have begun to provide free content, likely in an attempt to entice consumers.

Forecasted number of subscription video on demand (SVOD) subscriptions in the Asia Pacific region in 2025, by platform

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Release date

March 2020



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Statistics on "Subscription video on demand (SVOD) in Asia Pacific"

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