Disney+ was forecast to be by far the most popular subscription video-on-demand (SVOD) platform in the Asia-Pacific region, expecting to reach close to 66 million subscriptions by 2027. Chinese SVOD platforms were forecast to reach a combined 364 million subscribers 2027. In contrast, Apple TV+ was predicted to have 3.1 million SVOD subscriptions throughout the Asia-Pacific region by 2027.
Although American platforms such as Netflix and Amazon have dominated the global video streaming industry, Asian platforms are beginning to emerge into the video streaming market and services like Tencent, iQiyi, HOOQ, and Hotstar are providing competition to the Western SVOD leaders. These platforms have paved their way into the regional market by providing Asian consumers with local content. To further compete with Western platforms, some video streaming platforms across the Asia-Pacific region have begun to offer advertising video-on-demand (AVOD) services. This correlates with a consumer willingness to watch ads for each hour of free streaming content.
Forecasted number of subscription video-on-demand (SVOD) subscriptions in the Asia-Pacific region in 2027, by platform
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Media Play News. (September 15, 2022). Forecasted number of subscription video-on-demand (SVOD) subscriptions in the Asia-Pacific region in 2027, by platform (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1114692/apac-forecasted-number-of-svod-subscriptions-by-platform/
Media Play News. "Forecasted number of subscription video-on-demand (SVOD) subscriptions in the Asia-Pacific region in 2027, by platform (in millions)." Chart. September 15, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1114692/apac-forecasted-number-of-svod-subscriptions-by-platform/
Media Play News. (2022). Forecasted number of subscription video-on-demand (SVOD) subscriptions in the Asia-Pacific region in 2027, by platform (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1114692/apac-forecasted-number-of-svod-subscriptions-by-platform/
Media Play News. "Forecasted Number of Subscription Video-on-demand (Svod) Subscriptions in The Asia-pacific Region in 2027, by Platform (in Millions)." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1114692/apac-forecasted-number-of-svod-subscriptions-by-platform/
Media Play News, Forecasted number of subscription video-on-demand (SVOD) subscriptions in the Asia-Pacific region in 2027, by platform (in millions) Statista, https://www.statista.com/statistics/1114692/apac-forecasted-number-of-svod-subscriptions-by-platform/ (last visited September 01, 2024)
Forecasted number of subscription video-on-demand (SVOD) subscriptions in the Asia-Pacific region in 2027, by platform (in millions) [Graph], Media Play News, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1114692/apac-forecasted-number-of-svod-subscriptions-by-platform/