Growth in video streaming time worldwide 2021, by region
Data from the fourth quarter of 2021 found that the global time spent viewing content on streaming serivces increased by seven percent compared with the same period of the previous year. The growth in streaming viewing time differed considerably from region to region. Some regional markets, such as South America (61 percent), Oceania (54 percent) and Africa (51 percent), still appear to have massive growth potential. In contrast, North American's viewing time nearly stagnated.
