The role of salespeople still matters in the business-to-business (B2B) environment. According to a 2022 survey, 28 percent of professionals working in Scandinavian B2B companies believed digital sales could hardly replace personal sales, hindering B2B digital sales activities. Another 18 percent of respondents stated that B2B digital channels were difficult to integrate into the company's business strategy. According to 14 percent of surveyed professionals, launching B2B digital commerce conflicted with established procedures and practices already implemented in the company.
Main challenges in launching business-to-business (B2B) digital commerce in Scandinavia as of 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Litium. (May 30, 2022). Main challenges in launching business-to-business (B2B) digital commerce in Scandinavia as of 2022 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1318647/b2b-e-commerce-challenges-scandinavia/
Litium. "Main challenges in launching business-to-business (B2B) digital commerce in Scandinavia as of 2022." Chart. May 30, 2022. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1318647/b2b-e-commerce-challenges-scandinavia/
Litium. (2022). Main challenges in launching business-to-business (B2B) digital commerce in Scandinavia as of 2022. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1318647/b2b-e-commerce-challenges-scandinavia/
Litium. "Main Challenges in Launching Business-to-business (B2b) Digital Commerce in Scandinavia as of 2022." Statista, Statista Inc., 30 May 2022, https://www.statista.com/statistics/1318647/b2b-e-commerce-challenges-scandinavia/
Litium, Main challenges in launching business-to-business (B2B) digital commerce in Scandinavia as of 2022 Statista, https://www.statista.com/statistics/1318647/b2b-e-commerce-challenges-scandinavia/ (last visited October 14, 2024)
Main challenges in launching business-to-business (B2B) digital commerce in Scandinavia as of 2022 [Graph], Litium, May 30, 2022. [Online]. Available: https://www.statista.com/statistics/1318647/b2b-e-commerce-challenges-scandinavia/