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Main channels for B2B companies' digital sales in Scandinavia 2022

Distribution of digital sales made by business-to-business (B2B) companies in Scandinavia in 2022, by channel

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Release date



Denmark, Norway, Sweden

Survey time period

March 2022

Number of respondents


Special properties

decision makers at B2B companies

Method of interview

Online survey

Supplementary notes

*383 respondents from Sweden, 281 from Denmark and 260 from Norway. The question was phrased by the source as follows: "Which digital channels do you use for B2B sales?"

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