According to a survey conducted in June 2022, around 38 percent of respondents in Vietnam mainly purchased fashion products from physical retail stores. On the other hand, e-commerce channels were also catching up, as 32 percent of the respondents stated that they usually shopped for fashion products online.
Shopping channels for fashion products among consumers in Vietnam as of June 2022
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Share of respondents
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Milieu Insight. (June 8, 2022). Shopping channels for fashion products among consumers in Vietnam as of June 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1323276/vietnam-leading-shopping-channels-for-fashion-products/
Milieu Insight. "Shopping channels for fashion products among consumers in Vietnam as of June 2022." Chart. June 8, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1323276/vietnam-leading-shopping-channels-for-fashion-products/
Milieu Insight. (2022). Shopping channels for fashion products among consumers in Vietnam as of June 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1323276/vietnam-leading-shopping-channels-for-fashion-products/
Milieu Insight. "Shopping Channels for Fashion Products among Consumers in Vietnam as of June 2022." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1323276/vietnam-leading-shopping-channels-for-fashion-products/
Milieu Insight, Shopping channels for fashion products among consumers in Vietnam as of June 2022 Statista, https://www.statista.com/statistics/1323276/vietnam-leading-shopping-channels-for-fashion-products/ (last visited September 01, 2024)
Shopping channels for fashion products among consumers in Vietnam as of June 2022 [Graph], Milieu Insight, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1323276/vietnam-leading-shopping-channels-for-fashion-products/