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Most popular fashion products store types among consumers Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Aug 3, 2022
According to a survey conducted in June 2022, around 38 percent of respondents in Vietnam mainly purchased fashion products from physical retail stores. On the other hand, e-commerce channels were also catching up, as 32 percent of the respondents stated that they usually shopped for fashion products online.

Shopping channels for fashion products among consumers in Vietnam as of June 2022

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In cooperation with
Milieu Insight
Release date

June 2022

Region

Vietnam

Survey time period

June 2022

Number of respondents

1,012 respondents

Method of interview

Online survey

Supplementary notes

Original question: "Where do you usually shop for FASHION (i.e. Clothes, bags, footwear, jewellery, spectacles etc.)?"

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Statistics on " FMCG market in Vietnam "

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Statistics on FMCG market in Vietnam

Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

6

Further related statistics

21

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Topics

FMCG market in VietnamE-commerce in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in Vietnam
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