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Leading websites in the fashion sector in the UK 2020, by SoV

Published by Tugba Sabanoglu, Oct 23, 2020

This statistic displays the leading 20 fashion websites in the United Kingdom (UK) as of September 2020, by share of voice. According to Pi Datametrics, across the UK fashion sector, asos.com is the leading website in terms of share of voice, accounting for 12.4 percent in September 2020. Following this, next.co.uk and debenhams.com rank in second and third place, with voice shares of 8.56 and 3.83 percent, respectively.

Leading 20 fashion websites* in the United Kingdom (UK) as of September 2020, by Share of Voice**

	Share of voice**
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Release date

October 2020

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Region

United Kingdom

Survey time period

July to September, 2020

Supplementary notes

* Fashion sector includes: accessories, kidswear, womenswear, menswear, and non-gender specific clothing.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 14,030 of the most commercially valuable, category-specific search terms across 40,409 sites through Google UK,

Some figures have been rounded.