UK top fashion websites by share of voice 2023

Among the leading fashion websites in the United Kingdom,next.co.uk had the highest share of voice between April and June 2023, at 13.87 percent. asos.com followed it in the ranking, with lower search visibility on Google UK. Its voice share amounted to 10.59 percent.

Leading fashion websites in the United Kingdom (UK) in the 2nd quarter 2023, by share of voice

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Release date

July 2023

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Region

United Kingdom

Survey time period

Q2 2023

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 14,030 of the most commercially valuable, category-specific search terms across 40,409 sites through Google UK,

Fashion sector includes: accessories, kidswear, womenswear, menswear, and non-gender specific clothing.

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