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Leading websites in the fashion sector in the UK 2021, by share of voice

Published by Daniela Coppola, Nov 8, 2021
Among the leading fashion websites in the United Kingdom, next.co.uk had the highest share of voice between July and September 2021, at nearly 12 percent. ASOS followed it in the ranking, with lower search visibility on Google UK. Its voice share amounted to 8.16 percent.

Leading fashion websites in the United Kingdom (UK) in 3rd quarter 2021, by share of voice

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Source

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In cooperation with
Pi Datametrics
Release date

October 2021

Region

United Kingdom

Survey time period

July to September 2021

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 14,030 of the most commercially valuable, category-specific search terms across 40,409 sites through Google UK,

Fashion sector includes: accessories, kidswear, womenswear, menswear, and non-gender specific clothing.

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