Leading websites in the fashion sector in the UK 2019, by Share of Voice

This statistic displays the leading 20 fashion websites in the United Kingdom (UK) as of December 2019, by share of voice. According to Pi Datametrics, across the UK fashion sector, next.co.uk is the leading website in terms of share of voice, accounting for 10.3 percent in December 2019. Following this, asos.com and boohoo.com rank in second and third place, with voice shares of 7.18 and 6.64 percent, respectively.

Leading 20 fashion websites* in the United Kingdom (UK) as of December 2019, by share of voice**

Share of voice**
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Source

Release date

December 2019

Region

United Kingdom

Survey time period

October to December, 2019

Supplementary notes

* Fashion sector includes: accessories, kidswear, womenswear, menswear, non-gender specific clothing, and accessories.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 14,030 of the most commercially valuable, category-specific search terms through Google UK, Sample search volume was 80 million.

Some figures have been rounded.

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Statistics on "ASOS"

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