UK top fashion websites by share of voice 2022

Among the leading fashion websites in the United Kingdom, asos.com had the highest share of voice between July and September 2022, at 11.69 percent. next.co.uk followed it in the ranking, with lower search visibility on Google UK. Its voice share amounted to 9.85 percent.

Leading fashion websites in the United Kingdom (UK) in 3rd quarter 2022, by share of voice

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Release date

October 2022

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Region

United Kingdom

Survey time period

Q3 2022

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 14,030 of the most commercially valuable, category-specific search terms across 40,409 sites through Google UK,

Fashion sector includes: accessories, kidswear, womenswear, menswear, and non-gender specific clothing.

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