According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, around 96 percent of respondents who shopped online said they used e-commerce marketplaces. Meanwhile, about 45 percent of surveyed online shoppers said they bought things via social commerce.
Share of consumers who made online purchases in China as of June 2022, by channel
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Share of respondents
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Rakuten Insight. (July 19, 2022). Share of consumers who made online purchases in China as of June 2022, by channel [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1324051/china-leading-online-shopping-channels/
Rakuten Insight. "Share of consumers who made online purchases in China as of June 2022, by channel." Chart. July 19, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1324051/china-leading-online-shopping-channels/
Rakuten Insight. (2022). Share of consumers who made online purchases in China as of June 2022, by channel. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1324051/china-leading-online-shopping-channels/
Rakuten Insight. "Share of Consumers Who Made Online Purchases in China as of June 2022, by Channel." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324051/china-leading-online-shopping-channels/
Rakuten Insight, Share of consumers who made online purchases in China as of June 2022, by channel Statista, https://www.statista.com/statistics/1324051/china-leading-online-shopping-channels/ (last visited September 01, 2024)
Share of consumers who made online purchases in China as of June 2022, by channel [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324051/china-leading-online-shopping-channels/