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E-commerce in Spain - Statistics & Facts

Internet shopping has become one of the primary applications of the digital environment. The growth of internet users and the development of large multinationals dedicated to online sales has contributed to the increase in the number of e-commerce buyers. Consequently, in 2020, 83 percent of consumers in Europe made online purchases in 2020.

In Spain, e-commerce is also gaining ground each year. In fact, in 2019, the growth of online purchase customers exceeded 62 percent. The most prevalent age group of e-commerce users in Spain are adults between 35 and 44 years old, in households of more than four people. An estimated six million people belong to this population group. Moreover, the average expenditure per online consumer in Spain was more than 2,000 euros in 2020.

Online shopping habits

Approximately 34 percent of Spanish e-commerce users see comfort as the main advantage of online shopping compared to shopping in physical establishments. Besides, online purchase customers recognize that they have the brand's website as the main source of information before shopping, which leads to purchases on the web itself before going to the physical store.

Comfort also plays a significant role in the development of mobile commerce. Although the smartphone is still the second most commonly used device for online purchases, (with PCs in the lead), smartphone purchases already account for more than 50 percent of transactions. M-commerce is very useful for small orders, that are commonly observed in the online sales channels. Approximately 80 percent of e-commerce purchasescome to less than 100 euros.

Online marketplaces: new places to shop in the e-commerce

The emergence of online shopping malls, also known as online marketplaces, has been one of the motives for the increase of e-commerce. Like brick-and-mortar shopping centers, they bring together various types of products in one place. More than half of the percent of customers cite the variety of products and brands as the top advantage of shopping in online marketplaces, as online purchasing is faster and easier, not only for buyers but also for sellers.

Amazon is the giant of online marketplaces, and is the leading e-commerce retailer in Spain in terms of revenue. In recent years, however, other online marketplaces such as Ali Express and El Corte Inglés have increased their presence in the sector. The development of secure online payments has contributed to the increase of online purchases in Spain, with PayPal and debit cards as the main online payment methods chosen by e-commerce customers in Spain..

Interesting statistics

In the following 5 chapters, you will quickly find the 40 most important statistics relating to "E-commerce in Spain".

E-commerce in Spain

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E-commerce in Spain - Statistics & Facts

Internet shopping has become one of the primary applications of the digital environment. The growth of internet users and the development of large multinationals dedicated to online sales has contributed to the increase in the number of e-commerce buyers. Consequently, in 2020, 83 percent of consumers in Europe made online purchases in 2020.

In Spain, e-commerce is also gaining ground each year. In fact, in 2019, the growth of online purchase customers exceeded 62 percent. The most prevalent age group of e-commerce users in Spain are adults between 35 and 44 years old, in households of more than four people. An estimated six million people belong to this population group. Moreover, the average expenditure per online consumer in Spain was more than 2,000 euros in 2020.

Online shopping habits

Approximately 34 percent of Spanish e-commerce users see comfort as the main advantage of online shopping compared to shopping in physical establishments. Besides, online purchase customers recognize that they have the brand's website as the main source of information before shopping, which leads to purchases on the web itself before going to the physical store.

Comfort also plays a significant role in the development of mobile commerce. Although the smartphone is still the second most commonly used device for online purchases, (with PCs in the lead), smartphone purchases already account for more than 50 percent of transactions. M-commerce is very useful for small orders, that are commonly observed in the online sales channels. Approximately 80 percent of e-commerce purchasescome to less than 100 euros.

Online marketplaces: new places to shop in the e-commerce

The emergence of online shopping malls, also known as online marketplaces, has been one of the motives for the increase of e-commerce. Like brick-and-mortar shopping centers, they bring together various types of products in one place. More than half of the percent of customers cite the variety of products and brands as the top advantage of shopping in online marketplaces, as online purchasing is faster and easier, not only for buyers but also for sellers.

Amazon is the giant of online marketplaces, and is the leading e-commerce retailer in Spain in terms of revenue. In recent years, however, other online marketplaces such as Ali Express and El Corte Inglés have increased their presence in the sector. The development of secure online payments has contributed to the increase of online purchases in Spain, with PayPal and debit cards as the main online payment methods chosen by e-commerce customers in Spain..

Interesting statistics

In the following 5 chapters, you will quickly find the 40 most important statistics relating to "E-commerce in Spain".

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