Monthly visits to leading e-commerce websites in Mexico 2022

As of May 2022, Mercado Libre's site for Mexico (mercadolibre.com.mx) registered an average of 72.4 million visits per month, making it the most popular e-commerce platform among consumers in the North American country. Meanwhile, its U.S. competitor, Amazon, ranked second with close to 56 million monthly visits.

Mexico’s blooming e-commerce market

Over the last few years, online buying and selling have gained considerable ground in Mexico, so much so that the country has positioned itself as the second largest e-commerce market in Latin America. With a rapidly increasing online buying population, it was forecast that nearly 64 million Mexicans would be shopping on the internet in 2022, a figure that would grow by almost 22 percent by 2025.

Time for SMEs to go digital

Attentive to the popularity of internet purchasing and the success of sellers who have ventured online, small and medium-sized businesses are also working on joining the digitalization process. According to a survey, the proportion of SMEs selling online in Mexico rose from 33 percent in 2019 to 64 percent a year later. For many of these businesses, the need to bolster their online sales became apparent during the COVID-19 pandemic. In fact, nearly half of the small and medium-sized enterprises that sold via e-commerce in the North American country said they started doing so because of the coronavirus crisis.