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Mexico: leading e-commerce sites 2020, by monthly visitors

As of February 2020, MercadoLibre in Mexico had an estimated monthly traffic of 127.6 million visitors, making it the most popular e-commerce platform among consumers in the country. Meanwhile, its U.S. competitor, Amazon, ranked second, registering about 63.8 million monthly visitors during the same period.

Mexico’s blooming e-commerce market

Over the last few years, online buying and selling has gained considerable ground in Mexico, so much so that the country has positioned itself as the second largest e-commerce market in Latin America. With a rapidly increasing online buying population, it was deemed that around 51 million Mexicans would be shopping on the internet in 2020, a figure that is set to grow by almost 45 percent by 2024.

Time for SMEs to go digital

Attentive to the popularity of internet purchasing as well as the success of sellers that have ventured online, small, and medium-sized businesses are also working on joining the digitalization process. According to a survey, the share of SMEs that reported selling online rose from 33 percent in 2019 to 64 percent a year later. For many of these businesses, the need to strengthen their online sales was underlined during the COVID-19 pandemic. In fact, for 52 percent of those not yet offering this service, starting to sell online was their top short-term priority for addressing the crisis.

Most popular e-commerce sites in Mexico as of February 2020, ranked by monthly visitors

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Sources

Release date

February 2020

Region

Mexico

Survey time period

As of February 2020

Special properties

Estimated monthly traffic

Supplementary notes

The source does not provide the exact date of survey. The date of survey given is the date of publication.

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