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Online marketplaces in Spain - statistics & facts

In Spain, the growth of online shopping exceeded 60 percent. Comfort and convenience are the main motivations that lead Spanish consumers to purchase online in 2020. In addition, concerning e-commerce customer satisfaction, the prices and the ease of use were the most valued aspects by Spanish consumers.

The rise of online marketplaces

An online marketplace is an online shopping mall that offers a wide variety of products and different brands. In these marketplaces, not only the company owner sells there, but also third parties. Precisely this variety of items and brands is the principal purchase motivation for the more than 70 percent of online marketplace shoppers. In addition, online marketplaces have also positioned themselves as one of the most important sources of information when shopping.
Regarding the consumer profile of online marketplaces, adults aged 31 to 45 years old shop there the most.

Amazon, the leader of online marketplaces

One of the main reasons why online purchases have been increasing significantly in the last decade is the surge of big online marketplaces such as Amazon. Today, the American online retailer is the global leading online marketplace. In Spain, it is also the leading e-commerce marketplace. In fact, Amazon had the highest purchase frequency of leading online marketplaces, as Spanish customers buy there approximately 17 times a year.
However, other online marketplaces have emerged in the last few years. With the rise of new categories in e-commerce, e.g. food or home, Carrefour and El Corte Inglés recorded the highest average spending among leading online marketplaces in Spain in 2021. On the other hand, in 2021, AliExpress closely followed Amazon, with the second-highest penetration rate of online marketplaces in Spain that year.

Key figures

The most important key figures provide you with a compact summary of the topic of "Online marketplaces in Spain" and take you straight to the corresponding statistics.

Online marketplace customer profile

Amazon in Spain

Other leading online marketplaces

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Online marketplaces in Spain".

Online marketplaces in Spain

Dossier on the topic

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Online marketplaces in Spain - statistics & facts

In Spain, the growth of online shopping exceeded 60 percent. Comfort and convenience are the main motivations that lead Spanish consumers to purchase online in 2020. In addition, concerning e-commerce customer satisfaction, the prices and the ease of use were the most valued aspects by Spanish consumers.

The rise of online marketplaces

An online marketplace is an online shopping mall that offers a wide variety of products and different brands. In these marketplaces, not only the company owner sells there, but also third parties. Precisely this variety of items and brands is the principal purchase motivation for the more than 70 percent of online marketplace shoppers. In addition, online marketplaces have also positioned themselves as one of the most important sources of information when shopping.
Regarding the consumer profile of online marketplaces, adults aged 31 to 45 years old shop there the most.

Amazon, the leader of online marketplaces

One of the main reasons why online purchases have been increasing significantly in the last decade is the surge of big online marketplaces such as Amazon. Today, the American online retailer is the global leading online marketplace. In Spain, it is also the leading e-commerce marketplace. In fact, Amazon had the highest purchase frequency of leading online marketplaces, as Spanish customers buy there approximately 17 times a year.
However, other online marketplaces have emerged in the last few years. With the rise of new categories in e-commerce, e.g. food or home, Carrefour and El Corte Inglés recorded the highest average spending among leading online marketplaces in Spain in 2021. On the other hand, in 2021, AliExpress closely followed Amazon, with the second-highest penetration rate of online marketplaces in Spain that year.

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