The ease of purchase and competitive prices offered by multiple e-shopping channels have been central to the success of e-commerce in Spain. In 2021, more than two-thirds of Spaniards purchased products and services online. By providing a meeting place for sellers and buyers, online marketplaces are champions in bringing together a wide range of offerings in a single site, making it easy to compare before deciding on a purchase.
Beyond being the most popular place for internet purchases, marketplaces such as Amazon, AliExpress, or eBay also rank among the top online sources of information consulted by Spanish users, surpassed solely by search channels and official store websites.
While Amazon enjoys success across the board, the rise of other e-commerce categories, such as home and food, has given brick-and-mortar stores such as Leroy Merlin, Carrefour, and El Corte Inglés the opportunity to up the ante on their digital channels. In 2022, those companies made the top three online marketplaces based on average spending in Spain. AliExpress, on the other hand, slightly surpassed Amazon in terms of frequency of use, with about 15 visits per year registered on the platform.
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In the following 5 chapters, you will quickly find the 32 most important statistics relating to "Online marketplaces in Spain".