Most popular luxury brands online 2022

In spring 2022, it was found that Dior was the most popular luxury brand on digital channels, gaining a score of 93 out of a 100. It was followed by Gucci and Louis Vuitton, with 91 and 87 points, respectively. Popularity across digital channels is defined as Google search volume, organic and paid traffic to site, as well as reach and engagement across social media.

Most popular luxury brands on digital channels among luxury consumers worldwide as of May 2022 (index score)

Characteristic	Score on a scale from 1 to 100
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Release date

July 2022

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Region

Worldwide

Survey time period

April and May 2022

Supplementary notes

Popularity across digital channels is defined as Google search volume, organic and paid traffic to site, as well as reach and engagement across social media.
The source analyzed the following 60 top luxury brands analyzed based on revenue: Acne Studios, Alexander McQueen, Alexander Wang, Balenciaga, Bally, Balmain, Bosideng, Bottega Veneta, Brunello Cucinelli, Burberry, Canada Goose, Carolina Herrera, Celine, Chanel, Chloé, Coach, Comme des Garçons, Dior, Dolce & Gabbana, Dries van Noten, Ermenegildo Zegna, Etro, Fendi, Giorgio Armani, Givenchy, Gucci, Hermès, Hugo Boss, Isabel Marant, Jimmy Choo, Kate Spade, Kenzo, Loewe, Longchamp, Loro Piana, Louis Vuitton, Maison Margiela, Marc Jacobs, Marni, Max Mara, Michael Kors, Miu Miu, Moncler, Moschino, Mulberry, Off-White, Paul Smith, Prada, Ralph Lauren, Rick Owens, Saint Laurent, Salvatore Ferragamo, Stella McCartney, Supreme, Tod’s, Tom Ford, Tommy Hilfiger, Tory Burch, Valentino, and Versace.

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