Private label penetration in grocery retailers' websites in the U.S. 2022

Published by
T. Ozbun,
Dec 22, 2023
Private label penetration of U.S. grocery retailers' websites, as of March 2022, was highest at Walmart, with a total of 12,133 stock keeping units. It was followed by H-E-B with a total of 10,173 stock keeping units on its website dedicated to private labels.

Grocery retailers' websites private label penetration in the United States as of March 2022, by number of SKUs

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Release date

April 2022

Region

United States

Survey time period

March 1 to 17, 2022

Special properties

Leading grocery retailers that sell more than 20,000 SKUs

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