In 2023, the unit share of private labels in U.S. food and non-food departments was highest among general merchandise, with a 32.6 percent share. This was followed by health with 25.1 percent of the products in this department labeled as store brands.
Unit share of private labels in the United States in 2023, by product department
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PLMA. (February 13, 2024). Unit share of private labels in the United States in 2023, by product department [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA. "Unit share of private labels in the United States in 2023, by product department." Chart. February 13, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA. (2024). Unit share of private labels in the United States in 2023, by product department. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA. "Unit Share of Private Labels in The United States in 2023, by Product Department." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/
PLMA, Unit share of private labels in the United States in 2023, by product department Statista, https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/ (last visited November 09, 2024)
Unit share of private labels in the United States in 2023, by product department [Graph], PLMA, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1460507/unit-share-of-private-label-sales-in-the-us-by-department/