Private label unit sales share in the U.S. 2021

In 2021, private label products accounted for 58.3 billion units out of the total consumer packaged goods' sales volume. This represented a decrease compared to the previous year, when the private label unit sales amounted to around 61 billions.

Private label unit sales of consumer packaged goods in the United States in 2020 and 2021* (in billions)

Characteristic	Total	Private label
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Release date

February 2022

More information

Region

United States

Survey time period

2020 and 2021

Supplementary notes

*Private label goods being sold at mass retailers, club stores and dollar stores.
Figures are rounded

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