U.S.: private label share of consumer goods sales

In October 2021, private label accounted for 17.3 percent of the annual value of retail sales of consumer goods in the United States. In 2020, store brands performed best with a 17.7 percent share of total consumer goods sales.

Private label share of consumer goods sales value in the U.S. from 2019 to 2021

Characteristic	Share of retail sales value
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Release date

December 2021

More information

Region

United States

Survey time period

2019 to 2021

Supplementary notes

52 weeks ending October 06, 2019
52 weeks ending October 04, 2020
52 weeks ending October 03, 2021

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Statistics on " Private label market in the U.S. "

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