Private label share of consumer goods' sales value in the U.S. 2020
As of September 2020, the retailer brands made up 17.4 percent of annual retail sales value reported by consumer goods in the United States. Similarly to what was reported in Western Europe, the private label performed worse after the coronavirus pandemic. Over the 13 and five weeks ending September 27, the products sold with private label amounted to 16.8 percent of consumer goods' total retail sales value.
