According to a 2024 survey, identifying which women's footwear brands are showing the most growth in popularity among Gen Z, Crocs came out on top, achieving the maximum score of 100. Crocs followed closely behind in second place.
Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2024
The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.
The source does not specify the date of the survey.
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L.E.K. Consulting. (February 27, 2024). Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2024 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting. "Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2024." Chart. February 27, 2024. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting. (2024). Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2024. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting. "Popularity Growth Index of Leading Women's Casual Footwear Brands among Generation Z in The United States in 2024." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting, Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2024 Statista, https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/ (last visited October 12, 2024)
Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2024 [Graph], L.E.K. Consulting, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/