Apparel market in Russia - Statistics & Facts

The constantly growing apparel industry is creating a voluminous market both worldwide and in Europe, where Russia is emerging with promising prospects for the future. Despite crisis-related setbacks in 2014, retail turnover volumes steadily recovered over the following years, with key production indices measuring at over a hundred percent by 2018. Value and discount dominated over three-fifths of the market share, while Russian households' spending on clothes was steadily growing annualy. In 2018, monthly apparel expenditure amounted to nearly 1.4 thousand Russian rubles, on average.

National textile production decayed in most areas over the past years, except for sewing cotton thread output levels, which saw significant growth. Suit production for men and boys, along with the volume of women’s bags and suitcases manufactured countrywide, shrunk considerably. Consequently, a continuous descent of employment rates led to a reduction of the workforce engaged in textile manufacturing across the country by more than eight times in 2018, compared to figures from 2000.

The clothing retail trade in Russia has been gradually recovering after years of recession between 2013 and 2016. However, apparel retail trade turnover share in the total retail trade turnover for basic products had already shrunk more than twofold from 2000 to 2018. In terms of customer preferences, despite the fact that average spending was almost identical in online and offline stores, Russians seem to enjoy traditional shopping more than the digital one.

Russian apparel export trade has always notably outnumbered import flows in value. Overall figures of clothing trade, recorded substantial reductions, yet, online export trade has been expanding year-on-year. Major European apparel providers to the country were Italy, Germany, and Spain. Italy accounted for roughly 890 million euros worth in clothes exports to Russia in 2018, after a 14 percent increment in export value during 2017.

Even if the luxury segment only represented about ten percent of the Russian apparel market in 2019, it is believed to have high growth potential, with only eight percent of luxury shoppers planning to reduce their expenditure on such purchases. Among the principal business growth drivers, experts named increased loyalty and attraction of younger audiences as the most important, since younger generations present a greater concentration of brand loyalists.

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Apparel market in Russia

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Production and sales

International trade

Customer behavior and luxury market trends


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