Footwear in Russia - Statistics & Facts

The share of footwear in Russian retail trade turnover has been decreasing over the last years. Yet, expanding consumer spending and stable production rates are projected to secure the steady growth of this market in the coming years. The dominant segment in the Russian fashion industry as of 2019, was the value and discount, while footwear customers were gradually adapting to online shopping, despite their clear preference for a traditional purchasing experience.

From the customers’ perspective, every second buyer considered multi-brand footwear stores more convenient compared to other types in 2019. Average spending on shoe purchases was measured at its highest among middle-aged Russians, while consumers from 18 to 25 years old had a greater tendency for becoming brand-conscious. The major online retailer of the product in question was wildberries.ru as of 2018. In the offline market, however, Obuv Rossii dominated after Kari with the highest number of retail stores countrywide.

In the Russian footwear trade, imports always prevailed exports in value. However, the former experienced significant growth since 2016, when due to the ruble depreciation shoe production in the country became less profitable, and imports of cheap footwear more cost-effective. Interestingly, in 2018, the positive trade balance was marked in the sports footwear segment when exports exceeded imports' worth with a small margin for the first time.

Interesting statistics

In the following 4 chapters, you will quickly find the 23 most important statistics relating to "Footwear in Russia ".

Footwear market in Russia

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Footwear in Russia " and take you straight to the corresponding statistics.

Retail and sales

Shoe retailers

International trade

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