Sales share of household cleaning products in Italy 2022, by geographical area

Published by
Dominique Petruzzi,
Sep 22, 2022
In the fiscal year ending in April 2022, the North-West area of Italy accounted for the largest sales share of household cleaning products, namely 30 percent. This was followed by the southern area, with a sales share of about 25.8 percent.

Sales share of household cleaning products in Italy in 2022, by geographical area

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Release date

June 2022

Region

Italy

Survey time period

Fiscal year ending April 2022

Supplementary notes

The areas are divided according to Nielsen criteria.
Area 1 = Piedmont, Aosta Valley, Liguria, and Lombardy (North West) .
Area 2 = Veneto, Trentino South-Tyrol, Friuli Venezia-Giulia, and Emilia Romagna (North East).
Area 3 = Tuscany, Umbria, Marche, Lazio, and Sardinia (Center).
Area 4 = Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria, and Sicily (South).

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Market overview

7

Dishwashing

4

Laundry

4

Other products

7

Pricing

8

Sustainable home care

4

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Household cleaning products market in ItalyCleaning products industry in the U.S.Procter & GambleHenkelReckitt Benckiser
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