Reckitt Benckiser Group plc is engaged in the production and distribution of household cleaning, health, hygiene, and nutrition products. Headquartered in Slough, UK, the group operates in Europe, North America, Australia, New Zealand, and other developing markets, employing over 41 thousand people across the globe. Reckitt Benckiser's global reach has expanded over the years and the company generated a global net revenue of approximately 13 billion British pounds in 2021. The group’s revenues are broken down into three main categories - health, hygiene, and nutrition, with the latter added in 2020. Hygiene was the most lucrative category that year, generating nearly six billion pounds in worldwide revenues.
Reckitt Benckiser brands
Reckitt Benckiser's diverse brand portfolio is made up of globally renowned brands that have become household names across the world, including Dettol, Durex, Air Wick, Finish, Vanish, Veet, and others. Some of these brands appear in rankings of UK consumers’ favorite home care and beauty brands, also proving to be popular among men. But the group’s success is not limited to the United Kingdom. In 2021, with sales exceeding 25 million U.S. dollars, its brand Clearasil was among the leading acne treatments in the United States. In that same year, Reckitt Benckiser also positioned itself among the leading condom manufacturers in the United States.
Reckitt Benckiser's competitors include personal care giants Procter & Gamble, Unilever, and Colgate-Palmolive, as well as other renowned names in the industry. As of the year 2021, P&G generated sales of over 76 billion U.S. dollars and was also listed as one of the leading toothpaste vendors in the United States. These companies all own several brands, which are not only very popular among consumers, but also figure among the most valuable personal care brands worldwide.
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