"Feeling well" is at the heart of Reckitt Benckiser's rapidly growing consumer health business. Making a difference to the lives of consumers means expanding their research and innovation to stay ahead of the game. Their purpose is to make a difference by giving people innovative solutions for healthier lives and happier homes. People are living longer than ever before due to better health and hygiene.
Near the end of July, 2014 the company had announced that it would be spinning off its pharmaceutical unit after concluding that the business that once accounted for a fifth of earnings doesn't fit into the company's focus on consumer health anymore. Reckitt Benckiser Pharmaceuticals Inc. manufactures, markets and/or distributes more than 47 drugs in the United States. The division gets almost all of its revenue from Suboxone, a drug to treat addiction to oploids including heroin.
Reckitt Benckiser's business strategy is aimed at responding to key global shifts and focusing on where they can make the biggest difference: the need for better health and hygiene behavior and the growing scarcity of water. Focus on reducing environmental impacts across the value chain and maximizing positive impacts on health and hygiene behavior through education and innovation is their top priority.
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